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Transform Through Coaching

Executive and business coaching is a powerful catalyst for personal and organizational transformation. Medsirat's coaching services help leaders, executives, entrepreneurs, and professionals across Africa and MENA unlock their full potential, overcome challenges, and achieve extraordinary results.

Unlock Potential. Accelerate Growth. Achieve Excellence.

Our Approach

Individual Coaching

  • Executive coaching for C-suite and senior leaders
  • Leadership coaching for managers and aspiring leaders
  • Career coaching and transition support
  • Entrepreneurial coaching for business owners
  • Performance coaching for high-potential talent

Team Coaching

  • Executive team effectiveness coaching
  • Team dynamics and collaboration
  • Conflict resolution and relationship building
  • Cross-functional team coaching

Organizational Coaching

  • Coaching culture development
  • Internal coach training and certification
  • Coaching program design and implementation
  • Measurement and evaluation frameworks

Key Services

One-on-one coaching for senior leaders to maximize effectiveness and impact.

Coaching Focus Areas:

  • Leadership effectiveness and executive presence
  • Strategic thinking and decision-making
  • Stakeholder management and influence
  • Change leadership and transformation
  • Work-life integration and resilience
  • Career transitions and succession planning

Coaching Structure:

  • 6-12 month engagements (typical)
  • Bi-weekly 90-minute sessions
  • 360° feedback and assessments
  • Goal setting and accountability
  • Confidential and results-focused

Typical Outcomes: Enhanced leadership effectiveness, stronger executive presence, improved strategic thinking, better work-life balance

Accelerate leadership growth for managers and high-potential professionals.

Development Areas:

  • Transition from manager to leader
  • Building high-performing teams
  • Communication and influencing skills
  • Emotional intelligence and self-awareness
  • Conflict management and difficult conversations
  • Strategic thinking and business acumen

Coaching Structure:

  • 3-6 month programs
  • Bi-weekly or monthly sessions
  • Assessment and feedback tools
  • Action learning projects
  • Peer group options available

Typical Outcomes: Faster leadership readiness, confidence, stronger teams, career advancement

Enhance team performance, collaboration, and results.

Team Coaching Scope:

  • Executive team alignment and effectiveness
  • New team formation and onboarding
  • Team conflict resolution and relationship repair
  • Cross-functional collaboration improvement
  • Team culture and norm setting
  • Strategic planning and decision-making processes

Coaching Approach:

  • Team assessment and diagnostics
  • Team coaching sessions (workshops + ongoing)
  • Individual follow-up as needed
  • Action planning and accountability
  • Progress measurement

Typical Outcomes: 30-50% improvement in team effectiveness, better decisions, stronger relationships, enhanced collaboration

Support entrepreneurs and business owners in building successful ventures.

Coaching Focus:

  • Business strategy and growth planning
  • Leadership and personal effectiveness
  • Building high-performing teams
  • Work-life balance and sustainability
  • Mindset and limiting beliefs
  • Accountability and execution

Coaching Structure:

  • Flexible engagement models
  • Business review and strategic sessions
  • Personal development and mindset work
  • Network and resource connections
  • Accountability and progress tracking

Typical Outcomes: Faster growth, better decisions, work-life balance, sustained success

Navigate career changes with clarity and confidence.

Transition Support:

  • Career assessment and exploration
  • Personal branding and positioning
  • Job search strategy and networking
  • Interview preparation and negotiation
  • Onboarding and first 90 days success
  • Entrepreneurial transition planning

Coaching Process:

  • Clarity and assessment phase
  • Strategy development
  • Action planning and execution
  • Ongoing support and adjustment

Typical Outcomes: Clear direction, successful transitions, faster onboarding, career satisfaction

Our Coaching Methodology


Evidence-Based: We use validated assessments and proven coaching models

Results-Focused: Clear goals, accountability, and measurable outcomes

Culturally Intelligent: Deep understanding of Africa & MENA context and culture

Confidential & Ethical: Strict confidentiality and professional standards

For C-Suite Executives

  • CEO effectiveness and board relationships
  • CFO strategic business partnering
  • COO operational excellence and leadership
  • CHRO transformation and culture change
  • CMO digital marketing and growth

For Functional Leaders

  • Sales leadership and performance
  • Operations and supply chain leadership
  • IT and technology leadership
  • HR transformation leaders
  • Marketing and brand leaders

For Entrepreneurs & Business Owners

  • Startup founders scaling their ventures
  • Family business succession and professionalization
  • Social entrepreneurs building impact organizations
  • Serial entrepreneurs launching new ventures

Coaching Process

Phase 1: Discovery & Contracting (Week 1-2)Phase 2: Assessment & Planning (Week 3-4)Phase 3: Active Coaching (3-12 months)Phase 4: Integration & Closure (Final month)

Phase 1: Discovery & Contracting (Week 1-2)

  • Chemistry session and fit assessment
  • Stakeholder discussions (if applicable)
  • Goal setting and success metrics
  • Coaching agreement and schedule

Phase 2: Assessment & Planning (Week 3-4)

  • 360° feedback and assessments (if applicable)
  • Baseline and gap analysis
  • Coaching plan development
  • Initial action planning

Phase 3: Active Coaching (3-12 months)

  • Regular coaching sessions (bi-weekly or monthly)
  • Action learning and experimentation
  • Progress tracking and accountability
  • Mid-point review and adjustment

Phase 4: Integration & Closure (Final month)

  • Final assessment and measurement
  • Integration planning for sustained success
  • Celebration of progress
  • Future development planning

Why Choose Medsirat Coaches

 

Business Savvy

Real-world business expertise, not just coaching credentials


Regional Expertise

Deep understanding of Africa & MENA business culture


Experienced Coaches

Senior coaches with 10+ years of business and coaching experience



Flexible Engagment

In-person, virtual, or hybrid coaching models


Proven Results

Track record of transformational outcomes with executives and entrepreneurs

Get Started

Ready to unlock your full potential ?