About Us – MedSirat
Who We Are
MedSirat is more than a consulting firm—we’re a partner in transformation.
Founded in Tunis, we operate across Africa, the MENA region, and Europe to support governments, businesses, NGOs, and entrepreneurs in creating sustainable, scalable, and people-centered impact.
Whether we’re advising a public institution, training a new generation of leaders, or building a startup from the ground up—our goal is always the same: to empower purpose-driven progress.
Our Vision
To become a leading catalyst for innovation, inclusion, and growth across the African continent, the MENA region, and Europe.
We believe in a future where knowledge, technology, and collaboration drive sustainable development—and we’re building the capabilities to get there.
Our Mission
To deliver high-impact consulting, coaching, venture, and training solutions tailored to the challenges of today—and tomorrow.
We support our clients with:
Our Values – The Spirit of MedSira
Our name reflects our identity. Each letter in MedSirat represents a core value that guides how we think, act, and collaborate:
M
Motherland
We are rooted in our regions. Our love for our countries and communities drives our commitment to meaningful, localized impact.
E
Empowerment
We believe in building capacity and confidence. Our goal is to equip people and organizations to grow sustainably and independently.
D
Diversity
We embrace different perspectives and cultures. Diversity strengthens our thinking, fuels creativity, and reflects the realities of the regions we serve.
S
Scientific-Based Services
We are evidence-driven. Our solutions are based on rigorous analysis, research, and proven methodologies.
I
Innovation
We think ahead. Whether through digital tools, pedagogy, or entrepreneurship, we bring fresh, adaptable solutions to every challenge.
R
Responsibility & Integrity
We lead with ethics. Transparency, accountability, and trust are non-negotiable in all our work.
A
Ambition
We dream big—and act bold. We aim to transform not only organizations but entire ecosystems.
T
Teamwork
We collaborate with purpose. Strong relationships, shared goals, and mutual respect are at the heart of our impact.
Where We Work
- Headquarters: Tunis, Tunisia
- Regional Reach: Africa, MENA Region, and Europe
- Approach: In-country projects, hybrid engagements, regional programs, and global partnerships
A visual map can be added here to highlight reach and impact zones.
Meet Our Team
MedSirat brings together a multidisciplinary team of consultants, coaches, educators, technologists, and venture builders. We combine local understanding with global insights to deliver world-class results.
Tony Fred
Chief Executive Officer
As the founder and leader of My Website Consulting, John is dedicated to providing exceptional service to our clients. He oversees all aspects of the business, from strategy development to project execution.
Mich Stark
Chief Strategy Officer
John is a visionary leader. With his extensive experience as a management consultant, John has helped numerous companies achieve their goals. He is a thought leader in the industry.
Aline Turner
Chief Operations Officer
Aline is a passionate leader who is dedicated to mentoring and developing our team of developers. She is committed to staying up-to-date with the latest technologies and trends to ensure our clients receive the best possible solutions.
Iris Joe
Chief Financial Officer
Iris, with her extensive international experience, brings a unique perspective to our team. She is committed to driving success and uses her expertise to help our clients achieve their goals.
Our Network of Partners
We proudly collaborate with academic institutions, development agencies, NGOs, and private companies to amplify our reach and impact.
