While passion and purpose fuel a company's launch, financial sustainability is crucial for long-term success. Every business operates within a complex ecosystem, where different departments like administration, finance, production, and marketing work together. Efficient human resource management, for example, boosts team morale and productivity, impacting other units like production. This interconnectedness highlights the importance of proficient management across all departments for a company to thrive.

However, one department stands out when it comes to avoiding failure and achieving success: Sales. Consistent sales growth is vital to keep the engine running. Imagine my company misreading the market, failing to connect with potential customers, or offering a product that doesn't fulfill their needs. In these scenarios, sales become the bottleneck, impacting all other functions. Every team member, from production to marketing, works towards creating sales opportunities, and any hindrance here can lead to delays and setbacks.

This is why, at institutions like BTS, the Tunisian Bank for Solidarity, a sales agreement is often a crucial factor in loan approval. This agreement, while not legally binding, demonstrates a commitment to selling and attracts the attention of banks, sponsors, and investors. Securing potential clients before production signifies a viable market with prospective sales, reassuring stakeholders of the project's potential for profit generation.

Therefore, when pitching your project, focus on the client. Understand their struggles, needs, and how your solution addresses them. Clearly explain how your company will solve their problems and why they will choose you. Client-centricity is key, not just in presentations, but in your entire business strategy. Before investing heavily in other areas, ensure you have a validated market and identified potential clients to fuel your sales engine and drive your company towards success.